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Topic: June 2013
Date: Tuesday - June 18, 2013
Topic: The Unintuitive Nature of Creating Intuitive Designs
Speaker: Jared Spool


The Unintuitive Nature of Creating Intuitive Designs

It's easy to make a design that's unintuitive: just fill the screen with inscrutable menu options and commands alongside confusing text and images. Unfortunately, nobody ever asks for that.

To make your design intuitive is, ironically, not intuitive. You need to step back from your own thinking and look through the eyes of your users, learning about their experience and expectations. Only then will you see what's working and what's frustrating.

In this entertaining presentation, Jared will show you:

- What's behind your users' cries for a more intuitive design
- Easy techniques to identify the frustrations in your designs and turn them into delightful experiences for your users
- Why you need to look at how you change your design, in addition to what you're changing, to make your users happy

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About the Speaker

Photo - Jared Spool

Jared Spool

Jared M. Spool is the founder of User Interface Engineering, the largest usability research organization of its kind in the world. If you have ever seen Jared speak about user experience design, you know that he has probably the most effective and knowledgeable communicator on the subject today. He has been working in the field of usability and experience design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer's Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at and follow his adventures on the twitters at @jmspool.


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